Question 4- The Audence

Targeting the right audience is very important in all media industries as if this is done wrong the film will not appeal and therefore will not be viewed or purchased.

When considering your target audience there are factors that you must consider. These are:

• Demographics-Gender, Age, Ethnicity
• Psychographics
• Mainstream or Niche?
• The primary audience
• The Secondary audience

When looking at demographics you must decide who it is aimed at. This will include: gender, age, parental status and class (as demonstrated in the table below).

We looked at audience research carried out by the UK Film Council to identify our target demographic audience. Our Genre is ACTION. The reasons we have chosen this genre is because it has a very large market impact and ranks 5th on the chart WHAT CHART? with a GB watch percentage of 50%. our genre is a good choice as the action aspects of our film attracts men above 35 there for it would be appealing to already a large number of people and there for there would be a very good audience. For our genre the percentage of parents and not parents the percentages are in favour of our target audience having children. the social classes associated with action are mostly viewed  by middle citizens  closely followed by lower class citizens. SO WHO WAS YOUR TA IN TERMS OF DEMOGRAPHICS


Before making our film we looked in to Psychographics and decided to interview people form our primary target audience and secondary target audience.

We spoke to Chris Higgins as he was part of our secondary target audience demographic of males under the age of 35, and he is a fan of the action genre so he had some interesting ideas and answers to our questions. He told us that he particularly enjoyed action films like The Bourne Identity because of the 'interesting story line about the goings on secretly within the government', as well as the acting by the lead character 'Matt Damon'.



We spoke to Paul Cutts as he was part of our primary target audience demographic of males above the age of 35, He was a good choice to interview as is a fan of some of the older, classic actions films such as 'Speed', he liked how the plot was thick and 'they got a lot out of the concept' he said he enjoys the 'explosions and adrenaline pumping car chases'. He also mentioned a very interesting view on how action films that use the dominant male character and saves a 'damsel in distress' character can detract from the film as its a very traditional story feature, and he likes 'Speed' as it challenges this by the female character doing the hard job.







We then moved on to looking at if our film was for more of a mainstream or niche audience and looked at the relevant factors concerning that and decided that it would be best to make a mainstream films as this would be much easier to achieve and would appeal to a much wider range of people inside and out side our target audience.

When deciding this we looked at data collected on box-office films at the current time.






































Our target audience are people that enjoy Action and as you can see in the graph above it is a very good choice as our genre is within the top 5 and has a much higher percentage of people that enjoy watching it and there for our target audience will be much larger than if we were to produce a film with the genre such as Nollywood as this is a Niche genre.  


we then took a close look at our primary audience and interviewed a member in order to find out about the features of media that they like and dislike but also to get an idea of the things they are interested in.


I interviewed a Male, age 45 who works as a IT technician for a local business. His hobbies are traveling  and photography, His class status is C1/C2. I asked him questions on what he enjoys in music, films, books etc to get a better of our target audiences preferred aspects of media.

Music- He enjoys a wide rage of music from many different artists but favours the more recent music as he finds it catchy. He dislikes slow ballroom like music as he finds its boring due to its soft notes.

Films - He really enjoys Action films as they often have interesting plots that are full of enigma and twists his favourite films are the Matrix and the Born ultimatum as he finds them to always surprise him with more and more action. He dislikes si-fi as he finds that they are not realistic and exaggerate to much and so he doesn't enjoy watching them.

TV - Enjoys crime dramas such as CSI,  because of the enigma through and he finds it very enjoyable to guess who the victims killer was by piecing together the evidence. He dislikes animations due the un-realistic actions of the characters and the trouble they find them self's involved in


Other Media - He enjoys websites such as YouTube and Netflix as he is able to watch the new action films and his favourite crime dramas as he finds them exciting

Attitude to our film opening genre - He enjoys action films if the storyline is full of enigma to keep him interested and give him a shot at working out who is who and what they may do next. He also enjoys the element of horror integrated into it as he finds that it can add tension to a movie and hep keep his full attention

After collecting this information, we have concluded that our film opening needs to include; classic memorable music that will set the scene mentally, lots of enigma to involve the audience and make them think, the element of truth about the storyline (e.g. events that could or have happened) in order for it to seam realistic.

Marketing our production - we would market our production in news papers and on well-known websites such as news sites as we found out that our audience is often aware of current events and will most likely be watching the most recent action film days after it being released . this should appeal to our target audience as they presumably watch and read the news. We could also market our production on sites such as YouTube and Vimeo, this would appeal to a younger audience and widen our target market but we will mainly focus on appealing to our primary demographic as they would provide a much bigger audience.